MKT 421 Final Marketing Plan Paper

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Write a 6,300 to 7,000 word paper integrating your previous Learning Team
assignments into a final Marketing Plan Paper.  Address the following
information in your paper.

  1.    Identify the appropriate place and
promotional strategy that should be used in developing the strategic marketing
plan.

   2. Develop an initial sales promotion schedule.

     
3. Create an advertising plan.

     4. Identify public relations opportunities
for the product or service.

      5. Analyze the effect of channel
management decisions on the marketing of your selected product or
service.

     6.  Select appropriate distribution channels for your product
or service and address costs in terms of placement, shipping, and
middleman.
 7.  Develop a budget for your plan.

 


8. Identify quantifiable elements that can be used to evaluate, monitor, and control the
effectiveness of your marketing plan

 

    • 11 years ago
    MKT 421 Final Marketing Plan Paper
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