MKT 230 Week 6 Assignment Life Cycle Management Analysis. Get an A++.

Assignment: LifeCycle Management Analysis



In this assignment, you  practiceusing critical thinking skills. You analyze a case by conducting  research,defining problems, and making recommendations. Remember to suspend  personalbias and judgment while investigating the multiple stages of product  strategiesand life cycle management.



Resource:  Ch 9 of Marketing:Real People, Real Choices

  • Read thefollowing: In recent times, a popular consumer electronics company, Apple®has released a high-demand product to the marketplace. The iPod®portable MP3 player and iTunes®interface allow the user to quickly and easily purchase, download, and listento music. As with any new product in the marketplace, Apple®hastaken steps to manage this product throughout its marketing life cycle.

Write a 700- to 1,050- word paperanalyzing how the company has managed each stage of the product life  cycleofits popular MP3 player. Determine which stage of the life cycle the  productisin currently. Defend why you feel the product is in the stage you  identified.Your paper should include the following elements:

  • A brief description  of the product’s objectives and marketing strategies 
  • An analysis of the introduction phase of the product
  • An overview of how the company has managed or should manage the product through the growth stage
  • A review of how the maturity stage has affected or will affect the product’s sales, profits, pricing, and marketing communication
  • A prediction of the product’s decline in the marketplace

Summarize your paper by answering thefollowing questions: Do you agree or disagree with how each stage has >enmanaged? What alternative approaches to life cycle management would yousuggest?

Include a recommendation for  managementofthe next applicable stage of the product life cycle.

Format  your paper according to APAstandards.

Post your paper as an attachment  in the Assignments link of the  ecampus.

    • Posted: 6 years ago
    MKT 230 Week 6 Assignment Life Cycle Management Analysis. Get an A++.

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