MKT 230 Unit #3


• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type). • Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion). Standard APA Format, 2 pages about 500 words, all citing and references.


Please choose ONE of the following to write a essay about:

1. Define noncompensatory rules used in purchase decision-making. Describe the types of rules  that fall under this category.


2. There are pros and cons associated with using e-commerce as a business model. What are the   limitations of e-commerce for consumers?


3. The five decision roles mentioned in the text apply to the B2B organization, and they also apply    to family decision making. List the five decision-making roles and create a chart that shows     how these roles might impact a family’s breakfast food decision and the location of the next  family vacation.

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