MKT 230 Unit #3

profilePLANEDRIVER


• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type). • Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion). Standard APA Format, 2 pages about 500 words, all citing and references.

 

Please choose ONE of the following to write a essay about:


1. Define noncompensatory rules used in purchase decision-making. Describe the types of rules  that fall under this category.

 

2. There are pros and cons associated with using e-commerce as a business model. What are the   limitations of e-commerce for consumers?

 

3. The five decision roles mentioned in the text apply to the B2B organization, and they also apply    to family decision making. List the five decision-making roles and create a chart that shows     how these roles might impact a family’s breakfast food decision and the location of the next  family vacation.

    • 4 years ago
    • 5
    Answer(1)

    Purchase the answer to view it

    blurred-text
    NOT RATED
    • attachment
      order_27489_mkt_230_unit_3.doc
    • attachment
      order_27489_revised.doc