MGT450 week 2 discussion 1&2
cheykaText
Read the followings chapters in: Strategic Management for Organizations:
- Chapter 3: Strategic Thinking
- Chapter 4: External Environmental Analysis
Recommended Resources
Articles
- Free Management Library. (n.d.). How to conduct market research [Blog article]. Retrieved from http://managementhelp.org/marketing/market-research.htm.
- This resource describes the concept of market research and the steps to conduct.
- My Strategic Plan. (n.d.). Vision Statements. Retrieved from http://mystrategicplan.com/resources/vision-statements/#Criteria.
- This resource explains mission statements.
- Investopedia. (n.d.) Industry handbook: Porter's 5 forces analysis. Retrieved from http://www.investopedia.com/features/industryhandbook/porter.asp#axzz1oThwGEo9.
- This resource discusses Porter’s Five Forces.
Multimedia
- ideabuyerLLC. (2008, April 5). Conducting Market Research [Video file]. Retrieved from http://www.youtube.com/watch?v=2TMvfUYZ3dE
- This video offers suggestions related to conducting market research.
Discussions
To participate in the following Discussion Forums, go to this week's Discussion link in the left navigation:
Porter’s Five Forces
The internet significantly influenced business and strategic planning. In your opinion, according to Porter's Five Forces Model, has competition increased or decreased overall as a result of the Internet and e-commerce? Justify and support your response with two examples from your text or external resources. Respond to at least two of your classmates’ posts. You must create one initial post and at least two responses, for a minimum of three posts for this discussion
Industry Analysis
Describe an industry analysis and its purpose. Give two examples of the types of questions an industry analysis might answer. In your discussion also include an analysis of the chosen two areas and how they affect the strategic planning process. Respond to at least two of your classmates’ posts. You must create one initial post and at least two responses, for a minimum of three posts for this discussion.
***Both discussions needs to be answered in 250 words or more.
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- vision_statement.doc
- porters_five_forces.doc
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- mgt450_week_2_discussion_1.docx
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