Marketing/571 Week 2 New Product Launch Marketing Plan, Part I / Week 4 New Product Launch Marketing Plan,Part II

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MKT/571 Week 2 New Product Launch Marketing Plan, Part I

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). 

Include the following components for both markets:

  • Market needs
  • Market growth
  • A brief SWOT Analysis
  • Potential competition
  • Product offering and product definition
  • Product identification
  • Justification for your choice of product
  • A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
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MKT/571 Week 4 New Product Launch Marketing Plan, Part II

Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following:

  • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
  • How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage
  • Expanding on your product offering from Week 2, provide the product mix for your team's new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
  • Create a new positioning statement for your product, and provide justification for your new positioning strategy.

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

 

Full Points Scored in both Assignments

    • 7 years ago
    MKT 571 Week 2, 4 New Product Launch Marketing Plan, Part I & II
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