Marketing Samsung

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Samsung

MRKT 310 Principles of Marketing

Using Marketing Channels and Price to Create Value for Customers

1.     SamsungMarketing channels.  To the best of your ability, outline the marketing channels of your product or service offering as they currently exist.  Refer to Figure 6.2 for some ideas.  Most product and service offerings will have more than one channel, so your system should include at least two, for example (1)  a direct channel for internet sales:  manufacturer --> customer; and  (2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If your product or service only has only a direct channel, explain why.  Would this channel strategy change as a result of your new target market?  Why or why not?

2.     Marketing channel strategy.  Why type of distribution intensity strategy does your product or service currently use?  How do you know this?  Would this distribution intensity strategy change for your new target market? Why or why not?

3.     Value chain.  Referring back to your marketing channel diagram, discuss what each member of the value chain does to bring value to the consumer.  

4.     Pricing strategy.  Referring to the various pricing strategies outlined in the week's readings, which one does your product or service currently use.  Would you recommend any changes for your new target market?  If so, how would you change it and why? 

Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:

 Prepare as a word processed document (such as Microsoft Word). 

• Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions. Do not exceed this maximum of two pages; analysis after the second page will not be read or considered for the grade. Writing concisely and on point is one of the objectives of this course.  You may attach exhibits that will not be counted towards your two page of double-spaced text.

 Be sure your name, writing assignment number, and the name of your product or service are on the Cover page of your writing assignment.

 Use a simple 12-point font such as Times New Roman.  Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.  

  Be sure include a bibliography with at least three (3) references; Wikipedia should not be used as a reference.  You may use MLA or APA style, or any other college-level style guide.

 

 

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