Marketing Research Practices

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Task Name:Phase 1 Individual Project
Deliverable Length:800–1,000 words
Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Begin conducting research now on your company/client. After brainstorming on your company’s industry and after your preliminary research information-gathering techniques, create a research profile proposal to deliver to your company’s management that includes the following:

  • State the specific research goal for the proposal.
  • What is the company’s current business problem?
  • Who is the company’s competition?
  • Establish your population sample for researching customer attitudes and behaviors about the company and product.
  • Identify the steps in the research process.
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