Marketing project paper
srandace0827This assignment requires to write a reflection on a short-term marketing project. I attached the marketing plan, and provided the link to all the work I have done during the marketing process. Read all the works I have done, then write a paper (8 pages) following the instructions closely.
P.S The marketing plan was different from the final club I worked with. We had to switch clubs from OE to Camping Club because OE did not watn to work with us.
Team Project Group Paper should include the following :
1. Executive Summary [10 points ]
2. Introduction of Group Selected [5 points ]
3. Selection of Group, Strategy and Process [15 points ]
a. Demographics, characteristics, Targets, subgroups [CH4] [5 points ]
b. Pertinent information to reach audience [CH 5]
i. emotion appeal, logical appeal, etc.
4. Discussion of the selection of Advertising medium or vehicle [10 points ]
a. Proposed Ad placement, account planning [CH6], Wording & Graphics
b. Roadblocks to reception explored
5. Outline of Goals for Ad campaign [CH 7] [15 points ]
a. Who, what, where, and why for target audience connecting with client goals
6. Discussion of how graphics, wording, tone, layout and delivery of message connect with target audience [CH 8/ 9] [15 points ]
7. Results of Ad campaign [CH 12] [10 points ]
a. Include any actual results obtained along with the why/why not results were realized
b. How was awareness/participation increased
8. Conclusion [15 points ]
a. What did you learn, what would you do differently, your comments.
b. Appendix should include tables, SWOT if done, and any notes from group meetings
c. Bibliography if needed
- 7 years ago
- 120
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