Marketing Paper

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Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

Required Elements:

  • No more than 2100 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
  • A positioning statement for the company with careful consideration of their brand and strategy
  • Paper is consistent with APA guidelines.
    • 7 years ago
    • 25
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      market_segmentation.docx

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      mkt_571_week_3_market_segmentation_indian_tire_industry.docx
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      mkt_571_week_3_market_segmentation_mcdonalds.docx

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      week_3_segmentation_and_target_market_paper_10_on_10.doc

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      market_segmentation.doc

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      mkt_571_segmentation_and_target_market.docx

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      segmentation_and_target_market_paper.docx

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      market_segmentation_and_product_position.doc

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      market_segmentation_and_positioning_-_smart_work.docx

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      mkt_571_week_3_segmentation_and_target_market_paper.docx

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      mkt_571_week_3_individual_segmentation_and_target_market.docx
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