Marketing Literature Review
jusleag1510
Assignment: Write the first 3 pages of a 12 page Literature Review. See attached assignment description for further information.
- literature_review_assignment_.docx
- textbook_-_marketing.pdf
- why_social_currency_becomes_a_key_driver_of_a_firms_brand_equity_-_insight_from_the_automotive_industry.pdf
- the_effects_of_brand_communicationa_nd_service_quality_in_building_brand_loyalty_through_brand_trust.pdf
- signaling_quality-_an_examination_of_the_effects_of_marketing_and_nonmarketing-controlled_signals_on_perceptions_of_automive_brand_quality.pdf
- mechanics_of_modern-day_brand_affinity.pdf
- drivers_and_outcomes_of_brand_heritage_-_cosumers_percetion_of_heritage_brands_in_the_automotive_industry.pdf
- building_a_brand-_the_saturn_story.pdf
- 9 years ago
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- building_an_automotive_brand.docx
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