Marketing in the Energy Industry

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Select an organization of interest to you facing an energy-related marketing challenge or opportunity.

Write a paper of no more than 700 words explaining how some of the marketing concepts found in this week’s readings may be related to your chosen organization, specifically:

  • What areas of the external environment, e.g. within the cultural, demographic, economic, natural, political and technological environments, your chosen organization must evaluate closely and why
  • Market research topics of particular interest to your chosen organization and how your organization must consider conducting this research
  • What components of the marketing plan are particularly relevant to your chosen organization?

Format your paper consistent with APA guidelines.

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