marketing discusiion

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VALS Survey

Complete the VALS Survey by copying & pasting the website below in your browser.  The results will give your primary and secondary VALS type. When you get to the results page, copy and paste it into your written assignment.  At the very least, print or write down your types. Once you leave the results page, you cannot get back to it again. 

http://www.strategicbusinessinsights.com/vals/presurvey.shtml

There is a link on the right side of this page to VALS types. Go to it and review the descriptions for your VALS types. Then complete the following assignment and submit it to the assignment link.
  1. According to survey results, what is your primary and secondary VALS type? If you can, copy and paste the results page into your written homework.
  2. After reviewing the descriptions of your VALS types, how accurate do you feel it describes you? Explain fully.
    • 6 years ago
    • 5
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