Course Project: Creating the Marketing Plan (Security Systems for home and commercial use)


NOTE: I just need the final Course Project Completed. I included the other information to give you a background on what has been done thus far.  My project is on a made up Security System Company that provides security alarm systems for home and commercial use. (security cameras located inside & outside of both homes and commercial businesses, features of packaged security systems, mobile monitoring...etc...)

-I've attached the outline as a guide to use for the final paper.  Each of the heading in the outline must be included in my final paper.

-When you write the paper, you can use Security System Company as the company that is being advertised for now and I will update the official name when I receive the paper.

-The paper is needed by 22 Aug 2014.


 -Marketing course by applying them to develop a comprehensive marketing plan for a new business, product, or service.


Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project, first, is essential to building your understanding of marketing; secondly, you can use a well-written marketing plan to show prospective employers a sample of your work.


A marketing plan is a guide for the marketing activities of an organization for a specified period of time, typically about 5 years. The plan can be used internally to guide the marketing activities or it can be used to communicate with external audiences to raise capital. There are important questions to keep in mind as you design your plan.


Is the marketing idea valid?

What is unique or distinctive about the product or service that separates it from substitutes and competitors?

Does a viable market exist for the product or service?

Are the financial projections sound?

Is the management team competent?

How will the investors get their money back with a return on their investments?

In order to help you answer these questions and many others, the course provides the following items.


Your final marketing plan should be between 4,000 and 6,000 words and must follow all APA guidelines. 



Week 1: Topic Proposal 


You will select a topic for the Week 1 assignment, and thereafter, all related assignments (the draft in Week 4, the breakeven analysis in Week 5, and the final marketing plan in Week 7)


For Week 1, please write a two-page description of your company, product, or service. It should be a new business, product, or service. Discuss ownership and company structure. Describe the business, product, or service. Write your mission statement and include your marketing goals.


Week 4: Draft Marketing Plan 


At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback.

Week 5: Price Strategy/Breakeven Analysis 


One of the most challenging decisions faced by marketers is setting the price for their products and services. In order to select the right price, you need to ensure that you’ll be able to cover your costs and meet customers’ needs at a price that they are willing to pay. You will need to perform a breakeven analysis to determine the best price. 


Week 7: Final Marketing Plan 


Submit your completed Marketing Plan. It should include all sections listed in the marketing plan outline. It should include headings for the various sections of the marketing plan. APA format should be used, and a bibliography is required. Be sure to list all references that you consult (both print media and online).                    

  • 7 years ago