8-1. What is a good? What are the differences between tangible and intangible products?

8-2. What is the difference between the core product, the actual product, and the augmented product?

8-3. What is the difference between a durable good and a nondurable good? What are the main differences among convenience, shopping, and specialty products?

8-4. What is an unsought product? How do marketers make such products attractive to consumers?

8-5. What types of products are bought and sold in B2B markets?


The case

8-30. What is the decision facing Chobani?

8-31. What factors are important in understanding this decision situation?

8-32. What are the alternatives?

8-33. What decision (s) do you recommend?

8-34. What are some ways to implement your recommendation?



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