Marketing

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Research the selected brand using both its web site and articles in the school's library's full-text databases, and address the following:

  • What does the brand mean in today's market?
  • How has it evolved over time?
  • What is the target market(s) for the brand? Has that changed from the past?
  • How is the competition positioned?

 Articles are found in periodicals. No eBooks or reference books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier. This section of the paper should be at least 2 pages.

 

APA references

 

 

Will DM what chosen brand is. Thank you.

    • 7 years ago
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