- Field: Business & Finance - Marketing
unit 9 Read the following scenario and then respond to the assignment questions and checklist items in a minimum 2 page APA-formatted paper. MTK Inc. is located in Boston, MA. in the United States (U.S.) and provides marketing consulting services to their clients. They currently have offices in the U.S., Canada and the European Union. Now they want to expand into the Middle East and they are specifically thinking in advance of the future needs of the Egyptian economy. These pictures are part of their branding. They realize that they may have to adapt their “product” which in this case is a service. Since you are proving to be a successful newly hired Marketing Consultant for them, you have been asked to adapt their service to this Egyptian market. To the left are some branding photos that they use in most of their publications and ads. Research the Egyptian cultural differences on the Internet and then write a minimum of two page APA formatted paper, discuss how you would adapt these branding ad photos to the Egyptian market. Make sure that you include a Title and Reference page. Address the following questions and checklist items: 1.Explain the cultural differences and what you would need to adapt to and why in order to connect with the Egyptian market. Discuss how you would adapt these branding ad photos to the Egyptian market. 2.If you want to capture the market and you know that the economy will be suffering for a while yet, what recommendations will you make in terms of general pricing strategy considerations? Checklist: Besides addressing the items above, make sure to address: •Format your paper using APA format •Cite your In-text references •Make sure that each in-text citation has an accompanying reference From Purdue University Online Writing Lab: http://owl.english.purdue.edu/owl/resource/560/01/ for help with APA. Please submit your minimum 2 page APA-formatted paper to the Dropbox by the end of this unit.