Marketing

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The market structures influence how price and output decisions are made by the firms in their respective structure. In all market structures, one of the primary goals is to maximize profits or minimize losses.

One of the major differences between these market structures is how price and output decisions are made, which in turn depends on the characteristics of each market structure. There are four market structures:

  1. Perfect competition
  2. Monopolistic competition
  3. Oligopoly
  4. Monopoly

Required:

  1. Using Template A, construct a table that describes the various characteristics of each market structure. 

  2. Identify a firm for each of these market structures and explain why each firm belongs in the market structure identified.

  3. Using Microsoft Excel, construct a graph for each of the market structures and explain how price and output decisions are made in each structure and how they differ.

  4. How is marginal analysis used in the price and output decisions of firms in the various market structures?

Template A:

 

Perfect
Competition

Monopolistic
Competition

Oligopoly

Monopoly

 

 

Number of Firms

 

 

 

 

Pricing Decisions

 

 

 

 

Output

 

 

 

 

Decisions

Profit

 

 

 

 

Demand Curve

 

 

 

 

Ease of Entry

 

 

 

 

Product Differentiation

 

 

 

 

Deliverables:

  1. In a Microsoft Excel document, address each of the questions above, using text boxes for narratives. Explain your answers and use examples. Submit your document to the W4: Assignment 1 Dropbox by Saturday, January 3, 2015.

  2. Create a 5-12 slide PowerPoint presentation that summarizes your responses to the above-noted questions. DO NOT include the table created in question 1. Post this assignment to the Week 4 Discussion Area by Saturday, January 3, 2015.

  3. Comment on at least two other presentations submitted by your peers, identifying the strengths and weaknesses of each.

All submissions must be original and all resources must be acknowledged.

    • 7 years ago
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