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Submitted by excel2010 on Tue, 2012-08-07 13:28
due on Sat, 2012-08-11 13:27
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Assignment 2: LASA #2 - The Marketing Plan

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As the culmination of the course, apply all that you have learned to develop a comprehensive marketing plan.


First, find a real-world organization or product that you want to assess in terms of the current situation analysis. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the market place? Remember, you will need to justify your approach using market research and data.

The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?

In your marketing plan, make sure to include the following sections:

Executive Summary and Table of Contents

In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measureable, and reasonable.

Situational Analysis

A situational analysis presents a snapshot of the market in its current state by describing the company's products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:

  • Market Summary
  • SWOT analysis
  • Competitor analysis
  • Product offering
  • Keys to success
  • Critical issues
  • Pricing

Marketing Strategy

The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, make sure to address the following:

  • Mission
  • Marketing Objectives
  • Product positioning
  • Marketing mix (4 P’s)
  • Marketing research


The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:

  • Sales Forecast
  • Profit targets


The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12 month calendar should be developed to clearly target specific dates for product introductions and promotional activity.

Remember to include the following:

  • Milestones
  • Implementations and timelines


The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.

Remember to review the grading criteria as you write the plan to ensure you address all needed elements.

Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.

Submitted by Google on Mon, 2016-03-21 13:28
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B6026 Module 5 Unit 5 Assignment 1 Lasa 2 The Marketing Plan (NEW COURSE)A+++Tutorial Already Graded A+ Use As Guide

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marketing plan: apple xxx

B6026 Module x Unit x Assignment x Lasa 2

xxxxxxx’s xxxx

xxxxxxx xxxxx xxxxxxxxx plan: xxxxx Inc


xxxxxxxxx xxxxx xxxxx Inc

xxxx xx the Institute

xxxxxxxxx Summary

xxx xxxxxxx xxx xxxxxx growth rate is high xx xxxxxxxx xxxxxxxxxxx xxxxxxxxx xxxxx is xxxx xxxxxx of xxxxxxxxxx which prefer smart xxxxx and xxxxx players. xxxxx has been able xx create xxx own xxxxx xx the xxxxxxx xxx xxxxxx xxx on xxxxxx side but xxxx xxxxx xxx a xxxxx brand xxxxx and it xxxxxx x promise to customers.

This xxxxxxxxx plan xxxx xx xxxxx xxx external xxx xxxxxxxx forces xxxx would xxxx xxxxxxx xx devise its xxxxxxxxxxx xxx xxxx xxxx aims at xxxxxxxx xxx xxxxxxxxx xxxxxxx xxx pricing xxxxxxxx has xxxx xxxxxxxx and xxx xxxxxxxxxx of marketing strategies xx developed and developing countries xx also found out. The aim xx xxx this xxxxxxxxx xxxx is xx closely xxxxx xxx explore each xx the xxxxxx of xxxxxxxx xxx xxxxxxxx environment associated with Apple

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Please xxx xxxxxxxx file

Its xxxxxxx used xx x xxxxxxxx Answers xxx accurate but use xxxx as a xxxxx

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xxxxxxxxx xxxx x Pizzare

Student’s Name

Course xxxx


Marketing xxxx - xxxxxxx

xxxxxxxxx Summary

Pizzare xxxxxxxxxx xxxx be xxxxxxx in vicinity of xxxxxxxxx xxx xxx high street in xxxxxxx xxxxxxxx It will offer the xxxxxxxx taste of Pizza prepared in traditional way. They will xxxx xxxxx xxxxxxx side xxxxxx xxx xxxx xxxxxxx bread stick, xxxxxxx drinks and xxxxxxxx The ingredients xxxx xx the xxxxxxx xxxx xx organic in nature and xxxx xx xxxxxxxx xxxx xxxxxx the world xx xxxx best of the taste and xxxxx xx the pizza. xxx xxxxxxxxxx will have a strong xxxxx xx the xxxxxxxxx xxxx xx prepare the pizza xx as xx xxxx x competitive edge xx xxx xxxxxxx as xxxx xx xxxxxxxx Dough xxx other xxxxxxxx xxxx xxxx xx fresh to xxxx best of xxx quality of xxx food. xxx pizza will xx served xx various Vegetarian and non-vegetarian flavors.

The xxxxxxxx of the restaurant xxxxxxxx will xx of xxx xxxxx xxxx xx wooden xxxxxxxxx with x strong focus xx the xxxxxxx arrangement. xxxxx xxxx be special

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Submitted by Topwriter on Wed, 2012-08-08 08:29
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Marketing plan assignment including Refferences as well as Citations

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xxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxx xxxxxxx

xxx xxxxxxxx of xxxx document contain xxxxx that xxxx xx xxxxxxx xxxxxxx xxxxxxxx to McDonald’s customers xx as xx improve sales xxxx xxxx marketing objective) by taking their xxxxxxxxx xxxx consideration. xxx plan xxxx xxxx xx push the companies products xxxxxxx xxxx the xxxxxxx The marketing plan xxxx xxxxxx xx drive xxxxx xxxx xxx segments xxxxxxxxx age and demography xxxx xxxx xx xxxx by xxxxxxx the xxxxxxxxx xxxxxxxx xxxxxxxxxxxxxx xxxxxxxxx xxxxxxx xxxx xxxxxxxxx want, xxxxxxx xxx product xx the xxxxx xxxxxxxx xx xxxx as xxxxxxxxx xx promotional xxxxxxxx so xx xxxxxx xxx greatest awareness.

The plan xxxx xxxx xxxxxxx xxx xxxxxxxxx xxxxxxxxx xxxxxxxxx will xx used in order xx xxxx xxxxxxxxx as well as xxxxxxx xxxxxxxx to make sure that xxx xxxx does not fail both in the xxxxx as xxxx xx the long run.

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xxxxxxxxx xxxx


xxxxxxxxx xxxxxxx

xxx xxxxxxxx xx xxxx document xxxxxxx xxxxx that xxxx xx xxxxxxx xxxxxxx xxxxxxxx xx xxxxxxxx’x xxxxxxxxx xx xx xx improve xxxxx xxxx main marketing xxxxxxxxxx by xxxxxx their interests into xxxxxxxxxxxxxx xxx plan xxxx xxxx to push the xxxxxxxxx xxxxxxxx xxxxxxx into xxx xxxxxxx The marketing plan will strive to drive sales xxxx all segments xxxxxxxxx xxx and xxxxxxxxxx xxxx xxxx xx used by pricing the companies xxxxxxxx xxxxxxxxxxxxxx xxxxxxxxx xxxxxxx xxxx customers want, placing the xxxxxxx xx the xxxxx xxxxxxxx xx xxxx xx promoting in promotional xxxxxxxx xx as create the xxxxxxxx xxxxxxxxxx

The xxxx xxxx also include xxx available financial resources xxxx be xxxx xx xxxxx to fund xxxxxxxxx as xxxx as control xxxxxxxx xx make sure that the xxxx xxxx not fail both xx the xxxxx as xxxx xx the long xxxx

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