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Submitted by excel2010 on Tue, 2012-08-07 12:28
due on Sat, 2012-08-11 12:27
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Assignment 2: LASA #2 - The Marketing Plan

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As the culmination of the course, apply all that you have learned to develop a comprehensive marketing plan.


First, find a real-world organization or product that you want to assess in terms of the current situation analysis. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the market place? Remember, you will need to justify your approach using market research and data.

The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?

In your marketing plan, make sure to include the following sections:

Executive Summary and Table of Contents

In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measureable, and reasonable.

Situational Analysis

A situational analysis presents a snapshot of the market in its current state by describing the company's products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:

  • Market Summary
  • SWOT analysis
  • Competitor analysis
  • Product offering
  • Keys to success
  • Critical issues
  • Pricing

Marketing Strategy

The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, make sure to address the following:

  • Mission
  • Marketing Objectives
  • Product positioning
  • Marketing mix (4 P’s)
  • Marketing research


The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:

  • Sales Forecast
  • Profit targets


The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12 month calendar should be developed to clearly target specific dates for product introductions and promotional activity.

Remember to include the following:

  • Milestones
  • Implementations and timelines


The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.

Remember to review the grading criteria as you write the plan to ensure you address all needed elements.

Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.

Submitted by neel on Thu, 2013-12-05 01:29
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Assignment LASA 2 - The Marketing Plan

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Marketing Plan - xxxxxxx

xxxxxxx’x Name

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Executive xxxxxxx

xxxxxxx xxxxxxxxxx will xx xxxxxxx in xxxxxxxx of xxxxxxxxx hub and xxxx street in xxxxxxx NewYork. xx will xxxxx xxx xxxxxxxx xxxxx xx xxxxx prepared xx traditional way. They xxxx xxxx offer various side xxxxxx too xxxx xxxxxxx xxxxx stick, aerated xxxxxx and deserts. The ingredients xxxx xx the xxxxxxx xxxx be organic in xxxxxx xxx will be imported from xxxxxx xxx world to give best of xxx taste xxx aroma xx the xxxxxx The restaurant xxxx xxxx a strong focus xx the xxxxxxxxx used to xxxxxxx the pizza xx xx to xxxx a competitive xxxx in xxx xxxxxxx xx well xx quality. xxxxx xxx xxxxx material used will be xxxxx xx give best of xxx quality xx the xxxxx xxx xxxxx xxxx be xxxxxx in xxxxxxx Vegetarian xxx xxxxxxxxxxxxxx flavors.

The xxxxxxxx xx xxx restaurant ambience xxxx be xx old style full xx wooden xxxxxxxxx with a strong xxxxx xx the sitting xxxxxxxxxxxx There will xx special

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Submitted by Topwriter on Wed, 2012-08-08 07:29
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Marketing plan assignment including Refferences as well as Citations

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xxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxx xxxxxxx

xxx xxxxxxxx of xxxx document contain xxxxx that xxxx xx xxxxxxx xxxxxxx xxxxxxxx to McDonald’s customers xx as xx improve sales xxxx xxxx marketing objective) by taking their xxxxxxxxx xxxx consideration. xxx plan xxxx xxxx xx push the companies products xxxxxxx xxxx the xxxxxxx The marketing plan xxxx xxxxxx xx drive xxxxx xxxx xxx segments xxxxxxxxx age and demography xxxx xxxx xx xxxx by xxxxxxx the xxxxxxxxx xxxxxxxx xxxxxxxxxxxxxx xxxxxxxxx xxxxxxx xxxx xxxxxxxxx want, xxxxxxx xxx product xx the xxxxx xxxxxxxx xx xxxx as xxxxxxxxx xx promotional xxxxxxxx so xx xxxxxx xxx greatest awareness.

The plan xxxx xxxx xxxxxxx xxx xxxxxxxxx xxxxxxxxx xxxxxxxxx will xx used in order xx xxxx xxxxxxxxx as well as xxxxxxx xxxxxxxx to make sure that xxx xxxx does not fail both in the xxxxx as xxxx xx the long run.

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xxxxxxxxx xxxx


xxxxxxxxx xxxxxxx

xxx xxxxxxxx xx xxxx document xxxxxxx xxxxx that xxxx xx xxxxxxx xxxxxxx xxxxxxxx xx xxxxxxxx’x xxxxxxxxx xx xx xx improve xxxxx xxxx main marketing xxxxxxxxxx by xxxxxx their interests into xxxxxxxxxxxxxx xxx plan xxxx xxxx to push the xxxxxxxxx xxxxxxxx xxxxxxx into xxx xxxxxxx The marketing plan will strive to drive sales xxxx all segments xxxxxxxxx xxx and xxxxxxxxxx xxxx xxxx xx used by pricing the companies xxxxxxxx xxxxxxxxxxxxxx xxxxxxxxx xxxxxxx xxxx customers want, placing the xxxxxxx xx the xxxxx xxxxxxxx xx xxxx xx promoting in promotional xxxxxxxx xx as create the xxxxxxxx xxxxxxxxxx

The xxxx xxxx also include xxx available financial resources xxxx be xxxx xx xxxxx to fund xxxxxxxxx as xxxx as control xxxxxxxx xx make sure that the xxxx xxxx not fail both xx the xxxxx as xxxx xx the long xxxx

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