Marketing

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Assignment:

 

 

 

1.  Look up the definition of each of the 5 and write it hereunder:

 

 

 

A.  Psychology

 

 

 

B. Social Psychology

 

 

 

C.  Economics

 

 

 

D. Sociology

 

 

 

E. Cultural anthropology.

 

 

 

2.  What is the “Asch Effect”?

 

 

 

  1. Define

 

 

 

  1. How do we use it in marketing?

 

 

 

  1. Which of the 5 disciplines dies it fit in?

 

 

 

3.  Pick 3 Motivational theories – one must be Freudian and another must be Maslow’s –

 

this leaves you one to find, and:

 

 

 

  1. Define each

 

 

 

1)

 

 

 

2)

 

 

 

3)

 

 

 

  1. How do we use each one in marketing?

 

 

 

1)

 

 

 

2)

 

 

 

3)

 

 

 

  1. Provide an example for each theory.

 

 

 

1)

 

 

 

2)

 

 

 

3)

 

 

 

4.  Pick an example of a time you have been affected by a behavioral science’s affect as to marketing things to you -- this includes opinion.

 

 

 

5. What did you learn about the behavioral sciences and their application to marketing?

 

 

 

    • 7 years ago
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