Marketing 100

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Write a one to two (1-2) paragraph journal entry in which you:

  1. Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:
    1. demographic profile (e.g., age, gender, ethnicity, etc.)
    2. psychographic profile (e.g., interests, routine, habits, etc.)
    3. profession (e.g., income, occupation, education)
    4. geographic location (e.g., country, region, city, rural, urban, climate)
    5. precise wants and needs as they relate to the products and / or services you offer.
  2. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Note: Insert the information from the completed Journal 2 entry into “Section 2: Targeting Customers” in the provided Marketing Plan Template (located in Week 1).

The company information are located on the attached file. Please look at it and write the paragraph in function of that company

  • 6 years ago
  • 5
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