Market Evaluation


Your company currently makes and sells a product in the United States. It is considering expanding its sales and production to other countries. You have been asked to study potential countries for this expansion and report back to the company CEO with your recommendations in a presentation.


Identify a product that your imaginary company is considering for foreign production and sales.


Choose two countries (one of which must be from the European Union) and compare their suitability of expansion for the company's production and sales of the given product.


Consider the following issues for each of the countries you have identified:


  • Population
  • Distribution of wealth
  • Expected economic growth or decline
  • Infrastructure including factories, highways, airports, and shipping capabilities
  • Cultural similarities and differences including the following:


  • Religion
  • Language
  • Treatment of ethnic groups, genders, and sexual orientation


Review your findings for each country. Based on your findings, select the country you think is the best option for your company to start producing and selling in.


Present a 8- to 10-slide Microsoft® PowerPoint® presentation for the CEO of your company that includes a description of the two countries, the issues selling and producing in each, which country you think is the best option for your company, and why you think so.

    • 6 years ago
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