Map the Supply Chain Paper

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Due 10 Feb 2015 at 12pm EST 

 

Map the Supply Chain Paper

 

Select an industry.

Write a 900-word paper that identifies each link in the supply

chain and the purpose and value in each. For example, if the shoe

industry were to be chosen, the supply chain might look something like:

 

Manufacturer

•  plans the product mix

•  designs the shoes

•  determines the materials

•  makes the shoes

•  advertises the shoes

•  ships in bulk to middlemen

 

Distributor

•  receives shipment from manufacturer

•  establishes relationships with retailers

•  extends credit to retailers

•  breaks down from bulk quantities to smaller cases

•  ships product to retailers

 

Retailer

•  displays the shoes

•  advertises to drive consumers into the store

•  determines product selection

•  pays salespeople to help the consumer decide

•  processes the transaction

•  transfers possession to the consumers

 

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