The Buying Process
Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.
Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.
Remember, the five stages are as follows:
- Problem recognition
- Search and determination of alternatives
- Evaluation of alternatives
- Purchase decision
- Post-purchase evaluation
Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.
Write a 6–8-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.
By Wednesday, December 7, 2016, deliver your assignment to the M3: Assignment 2 Dropbox.
This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.
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Running head: xxx BUYING PROCESS � xxxx xx xxxxxxxxxxx �1� THE xxxxxx PROCESS � xxxx \* MERGEFORMAT �6�
xxx xxxxxx Process
xx a student, I have engaged xx xxxxxx several xxxxxx purchases xx various xxxxxxxx and products to supplement my xxxxxxxxxx It is xxxx crucial xxxx xxx xxxxxxxxxxx the xxxxxx process xxxxxxxx xxxx xxxxxx purchases xx xxxxx commodities. xxxx xx xxx xxxxxxxxx xxxx I have xxxx xxxx been related to the xxxxxxxx materials xxxx as books xxx other stationery. x will, therefore, highlight xxx buying process involved in xxxxxxxxxx eBook xx the xxxxx xx xxxxxxxxx investment, and financial management xxxx the xxxxxx leading xxxxxx book xxxxxxxx Amazon.
xx xxxxxxx recognition
x am x Finance xxxxxxxxxx xxxxxx xxxxxxxx The xxxxxx work involves xxxxxxxxxx xx many materials and topic in xxx xxxxx of finance management. This is a very diverse topic, which changes xx each day xx xxx xxxxxxxxx For one xx xx successful, wider and xxxxx knowledge xx xxxxxxxx xx xxxxxx xxx xxxxxxx has x complete grasp on xxx topic xxx xxxxx xxxxxxx areas. Although xxxx of this xxxxxxxxxxx xx available xx xxxxxxx xxxxxxxxxxxx xxxxxxx such as the xxxxxxxx industry related xxxxxxx xxx magazines xx xxxx as the xxxx reports, xxxxx sources xx xxx
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Try it before you buy it