Select a Product

 

Consider that over the next six weeks you must complete a series of assignments that together creates a Global Marketing Plan. The goal of your plan is to market effectively a product in another country. If you complete your Individual and Learning Team Assignments, you are on the right track to successfully complete your plan. In Week Six you are required to submit your finished Global Marketing Plan.

 

Select a product to market and submit for professor approval (please have your idea to me by Thursday of Week 1). You must discuss your reasoning for choosing their specific product.

 

Write a paper 750-1000 words that identifies the components of a global marketing venture and the role that these components play in your global marketing plan.

 

A minimum of four references are required, listed in APA format. Utilize the UOP Library for a minimum of two scholarly sources.

Format your paper consistent with APA guidelines.

    • Posted: 5 years ago
    lh1un week 1 MKT/562

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