Keynows "Marketing Analysis"

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SWOT Analysis

 

Continue with the case study you chose in Week 2.

 

Write a 3-5 page paper/analysis on your chosen case study (See Week 2) where you consider the SWOT Analysis, Marketing Goals and Objectives for your Marketing Plan.

 

This week's component is the SWOT Analysis.  Consider these elements as you write your paper.

 

Strengths

Weakness

Opportunities

Threats

SWOT Matrix

 

Developing Competitive Advantage

Developing a Strategic Focus

Within your paper/analysis be sure to address the following:

 

Include a title page and 2-3 references. 

Only the body of the paper will count toward the page requirement.  Only one reference may be located online (not Wikipedia)

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