I have an idea that I need your help developing. First, I realize that there is a great deal of information available on the web. Every product I carry has plenty of resources to help my customers make a decision. The problem I have found is that those resources are available on my competitors websites!
For example, Amazon does a great job of using their data to offer an “intelligent” suggestion to their customers. They often show percentages of what people buy when they look at an item, suggest related items, and even suggest combinations of purchases. I will never has as much data as Amazon does, but I wonder if I couldn’t somehow tap into their system and use it to my advantage.
I am interested in developing a system that will allow my customers to use the intelligent systems that are available online but keep my customers in my store for purchases. Part of helping with this will be gathering a list of the major golf websites that offer extensive product information (including customer reviews). I need you to build me a table that has the following information in it.
• Company Name
• Product Information - Does the site offer extensive product information (even from the manufacturer)?
• Customer Reviews - Does the website offer customer reviews?
• Related Product Information - Does the website offer related products to view?
• Purchase Information - Does the website offer information on how many people purchase this item? What about other products they purchase after looking at this one?
• Combination Purchase - does the site offer suggestions on combinations of items that customers typically purchase?
Once you compile this list, I will use it to talk to developers about ways to pull this information together. It will also help you see how many websites make use of Intelligent Agents to help their shoppers!
In this milestone, you will first read through the Internship Activity in Technology Guide 4. For this activity, you will build a technology matrix in Excel for intelligent systems by researching major golf websites that use extensive product information and reporting your findings to Harrison Kirby. Include a 1–2 page narrative describing your findings, including which sites offered the best customer experience or the worst. Use examples and references in your narrative to support your findings and provide Kirby with adequate detail to help him with his project.