International Market Entry & Development

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  1. Explain the process for market research to assess foreign market potential.
  2. Explain the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.
  3. Explain the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.
  4. Address challenges to global product management and branding.
    • 11 years ago
    International Market Entry & Development (***APA Format + References***)
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