INTERNATIONAL BUSINESS PAPER AND PRESENTATION REQUIREMENTS The International Business paper and presentation will be on a company and the new  market entry...

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INTERNATIONAL BUSINESS PAPER AND PRESENTATION REQUIREMENTS

The International Business paper and presentation will be on a company and the new 

market entry activities of that company. New market entry refers either to a firm 

entering a new country, or a firm offering a new product of service in a non-domestic 

market in which it already is active. Market entry can consist of a variety of activities 

such as exporting, licensing, franchising, or foreign direct investment.

In order to keep the research and subsequent presentations interesting, you must select 

among the following corporate (product) and geographic choices:

Type of Firm: Industrial, Consumer, Service

Geographic: Japan, China, other Asia, “Western” Europe, Central Europe, Mexico, 

Middle East, Australia, Russia, Africa, Latin America, and U.S.

Each company can only be chosen once. Therefore, the sooner you identify and select 

the company you would like to research, the more likely it is that you will get the 

company of your first choice. Before you select your company, you should first 

investigate the information available for the company and product you would like to work 

on before you submit your official choice. No changes will be accepted. IMMEDIATE 

ACTION: Your choice must be selected by November 20th at NOON and emailed 

to [email protected] for Professor Scott’s approval. 

 

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