INTERNATIONAL BUSINESS PAPER AND PRESENTATION REQUIREMENTS The International Business paper and presentation will be on a company and the new market entry...
eosalknd.latwINTERNATIONAL BUSINESS PAPER AND PRESENTATION REQUIREMENTS
The International Business paper and presentation will be on a company and the new
market entry activities of that company. New market entry refers either to a firm
entering a new country, or a firm offering a new product of service in a non-domestic
market in which it already is active. Market entry can consist of a variety of activities
such as exporting, licensing, franchising, or foreign direct investment.
In order to keep the research and subsequent presentations interesting, you must select
among the following corporate (product) and geographic choices:
Type of Firm: Industrial, Consumer, Service
Geographic: Japan, China, other Asia, “Western” Europe, Central Europe, Mexico,
Middle East, Australia, Russia, Africa, Latin America, and U.S.
Each company can only be chosen once. Therefore, the sooner you identify and select
the company you would like to research, the more likely it is that you will get the
company of your first choice. Before you select your company, you should first
investigate the information available for the company and product you would like to work
on before you submit your official choice. No changes will be accepted. IMMEDIATE
ACTION: Your choice must be selected by November 20th at NOON and emailed
to [email protected] for Professor Scott’s approval.
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