Integrated Marketing Communications and Elements of Promotion Mix” Please respond to the following:

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Debate It: The majority of promotional activities are deceptive. Provide a rationale for your response.

 

 

 

From the simulation, outline three (3) ideas that Achilles’ public relations campaign could use in order to counter the false allegation that the company is involved in using exotic leathers illegally to make formal shoes for women. Justify your response.

 

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