INFORMATION TECH

profilegar.wa

True/False Questions

 

 

 

1.

A USENET newsgroup or Web-based forum is a perfect place for an e-business to place advertisements for its products and services. True or False?

 

 

2.

The marketing mix identifies the elements of your marketing strategies over which you have control. True or False?

 

 

3.

A trademark and a brand are the same thing. True or False?

 

 

4.

Qualitative market research involves using statistical methods to analyze data. True or False?

 

 

5.

It is a good idea for an e-business to periodically review search engine results, using the keywords already submitted to search engines and meta tag keywords, to see how high its URL is returned in a hit list. True or False?

Multiple Choice Questions

1. Which of the following depends on user-submitted information to compile its index?

a. search engine

b. directory

c. blog

d. affiliate program

2. Which of the following best describes marketing objectives?

a. attainable

b. measurable

c. time-specific

d. all of the above

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3. Shoshkele ads are also called:

a. banner ads.

b. floating ads.

c. pop-up ads.

d. streaming media ads.

4. The art of building Web pages and Web site links that are easy for a search spider to index is called:

a. search engine blogging.

b. search engine linking.

c. search engine advertising.

d. None of the above.

5. Which of the following marketing tools can help boost your site's link popularity as measured by some search engines?

a. opt-in e-mail

b. blogging

c. link exchanges

d. streaming media ads

True/False Questions

1. An affiliate program is both a marketing tool and a revenue generator. True or False?

2. A pay-per-click program requires a visitor to make a purchase at the merchant's site in order for the affiliate to earn a referral fee. True or False? 276277

3. A super affiliate is a one of a handful of high-performing affiliates that generate the majority of affiliate traffic to a merchant site. True or False?

4. An affiliate agreement may restrict the types of marketing tools an affiliate can use to drive traffic to its site. True or False?

5. Parasiteware is used by unethical affiliates to download hundreds of cookies from theirWeb sites to a visitor's computer. True or False?

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Multiple Choice Questions

1. The affiliate program in which a click-through must result in a sale in order for an affiliate to earn a fee or commission is a:

a. cost-per-lead program.

b. cost-per-click program.

c. pay-per-click program.

d. None of the above.

2. The e-business that operates an affiliate program is called the:

a. publisher.

b. super affiliate.

c. associate.

d. merchant.

3. Which of the following items is usually defined in an affiliate agreement?

a. dispute resolution

b. fee and commission schedules

c. restrictions on using a merchant's name, logo, and site content

d. all of the above

4. An affiliate management network:

a.

provides network security services for its members.

 

 

b.

manages all aspects of an affiliate program for its members.

 

 

c.

sends spam on behalf of its members.

 

 

d.

blocks tracking cookies for its members.

 

 

 

5.

Which federal action holds merchants responsible for e-mail advertising messages sent on the merchant's behalf?

 

 

a.

Advertising Providers Act of 2001

 

 

b.

MBPA Act of 2003

 

 

c.

Affiliate Program Monitoring Act of 2005

 

 

d.

CAN-SPAM Act of 2003

True/False Questions

 

 

 

1.

A Web site should be designed around both the site's business objectives and its audiences' needs and wants. True or False?

 

 

2.

Web sites designed to work successfully with high-speed connections and the latest Web browser technologies pose no problems for site visitors using older technologies and slower connection speeds. True or False?

 

 

3.

The storyboarding process can help you plan for an optimum Web site structure and linking relationships between the site's pages. True or False?

 

 

4.

Visitors to your Web site are primarily interested in generating profits for your e-business. True or False?

 

 

 

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318

 

 

5.

The terms "accessibility" and "usability" mean the same thing in good Web site and page design. True or False?

Multiple Choice Questions

 

 

 

1.

The first step in creating an e-business Web site is to:

 

 

a.

select a color scheme.

 

 

b.

determine the site's business objectives and its target audiences' expectations.

 

 

c.

create a storyboard.

 

 

d.

decide which pages to include.

 

 

 

 

2.

Which of the following Web site organizational structures creates a more interesting and, at the same time, more usable site?

 

 

a.

linear structure

 

 

b.

webbed structure

 

 

c.

pure hierarchical structure

 

 

d.

mixed hierarchical structure

 

 

 

 

3.

Which of the following navigational elements provides feedback to visitors about where they are at the site in relation to where they started?

 

 

a.

navigation tab

 

 

b.

embedded text link

 

 

c.

breadcrumb trail

 

 

d.

rollover link

 

 

 

 

4.

Which of the following is not a good design practice when writing Web page text?

a.

using a dark text color on a light background

 

 

b.

writing succinct sentences and paragraphs

 

 

c.

using industry jargon

 

 

d.

using a familiar font such as Times New Roman or Arial

 

 

 

5.

Outsourcing your startup e-business's Web design and development can:

 

 

a.

save time and money.

 

 

b.

provide access to experienced design professionals who are knowledgeable about current design guidelines and technologies.

 

 

c.

provide access to Web usability experts.

 

 

d.

All of the above.

 

True/False Questions

 

 

 

1.

SGML is the ISO standard for markup languages. True or False?

 

 

2.

XML is a markup language used to define data, while HTML is a markup language used to lay out and format data. True or False?

 

 

3.

The Notepad program is a WYSIWYG-based Web authoring tool. True or False?

 

 

4.

The data gathered from Web server logs or page tagging can give you a 100 percent accurate analysis of your Web site visitors' behaviors. True or False?

 

 

5.

A Web site benchmark is a performance-based goal. True or False?

Multiple Choice Questions

 

 

 

1.

The benefit an e-business gets in return for the time and money spent to plan, develop, publish, and operate its Web site is called:

 

 

a.

benchmarking.

 

 

b.

Web analytics.

 

 

c.

return on investment.

 

 

d.

page tagging.

 

 

 

 

2.

Which of the following markup languages is the current W3C standard for creating Web pages?

 

 

a.

SMIL

 

 

b.

XHTML

 

 

c.

HTML

 

 

d.

XML

 

 

 

 

 

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358

 

 

3.

Which of the following is a WYSIWYG-based Web page authoring tool?

 

 

a.

HTMLPad

 

 

b.

Dreamweaver

 

 

c.

ActiveX controls

 

 

d.

Java

 

 

 

 

4.

Which of the following multimedia tools can be used to lay out Web pages or create a Web site storyboard?a.

Photoshop

 

 

b.

Flash

 

 

c.

FreeHand

 

 

d.

Fireworks

 

 

 

5.

Which of the following tools are used to create Web page interactivity with databases?

 

 

a.

Active Server Page (ASP)

 

 

b.

PHP: Hypertext Preprocessor

 

 

c.

Common Gateway Interface (CGI) script

 

 

d.

all of the above

True/False Questions

 

 

 

1.

Risk management is a three-step process for identifying, assessing, and managing risks to business assets. True or False?

 

 

2.

A business continuity plan (BCP) is used to identify vulnerabilities in network security. True or False?

 

 

3.

Penetration testing uses real-world hacking tools to test the security of a network or Web site. True or False?

 

 

4.

A mass mailing worm is a program that appears to do something useful, but instead does something destructive or malicious. True or False?

 

 

5.

Insurance can be an effective part of an e-business's risk management program. True or False?

Multiple Choice Questions

 

 

 

1.

Which of the following uses "zombie" computers to attack a network?

 

 

a.

Trojan horse

 

 

b.

Web site defacement

 

 

c.

Sobig-F worm

 

 

d.

DDoS attack

 

 

 

 

2.

Which of the following is part of managing risks identified during the risk management process?

 

 

a.

transferring all or part of the risk to someone else

 

 

b.

avoiding the risk

 

 

c.

reducing the potential loss from the risk

 

 

d.

all of the above

 

 

 

 

3.

A firewall is:

 

 

a.

an established network performance reference point.

 

 

b.

software or hardware designed to isolate a private network from a public network.

 

 

c.

a virus that infects programs.

 

 

d.

off-site storage for electronic data backups.

 

 

 

 

4.

Which of the following is a well-formed password?a.

Rover

 

 

b.

8/11/1942

 

 

c.

x24Gz80

 

 

d.

John

 

   

 

5.

Web page defacement:

 

 

a.

enhances the appearance of a Web page.

 

 

b.

secures the Web page from intruders.

 

 

c.

embarrasses Web site owners.

 

 

d.

prevents identity theft.

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