Individual Project: Intro to International Marketing
yudlkaAs a consultant for EduTot, an educational toy company, you have worked with marketing experts in similar industries and concluded that exporting is the best marketing strategy for a company starting in the international arena. Also, based on the amount of unsolicited inquiries you received in the past 5 years, extensive gathering of business media reports, and analysis of political risk reports, you determined the following countries had the greatest potential to accept the product: Spain, Ireland, France, Morocco, and Venezuela.
- Your first task is to analyze the environmental factors impacting marketing in each of the countries and report the following information to the vice president:
- population demographics
- social and cultural consumption values
- trade agreements with the United States
- economic performance measures
- marketing infrastructure
- Create an Excel spreadsheet that addresses the environmental factors impacting marketing each of these countries.
- Then, write a 1 to 2 page paper that explains on your analysis of the information above. Justify your analysis with data and qualified information.
For more information on creating Excel Spreadsheets, please visit the Excel Lab.
- 8 years ago
- 15
Answer(1)
Purchase the answer to view it
NOT RATED
- environmental_factors_impacting_marketing.xlsx
- environmental_factors_impacting_marketing.docx
Bids(1)
other Questions(10)
- cinco
- Described a person, place, or object that has special meaning in your life or a particular moment or occurrence in your life that had special meaning to you.
- A-plus writer
- Work Place Case Study - Writing Work
- THREE
- Marketing Principles Essay 1- 4 Double Spaced pages APA Format
- I need a 4 to 5 page research essay on gender roles and stereotypes with at least three scholarly sources
- Safety and Accident Prevention Unit 3 Essay 2
- MGMT 591 Final Exam
- Apple versus Samsung