Imagine a more general audience for your essay and widen your focus to reach that audience. Your evidence for this essay may involve your scene or ethnography, but you need not confine yourself to this early work: there may be other visual objects you encounter, more ads, images, experiences, or written texts that now seem more helpful to you in terms of developing your idea. Feel free to use them.

DIRECTIONS: After considering the best way to use your evidence to present your idea, inform your reader of the larger implications of your idea. What conclusions are you making about how ads function in society? Do ads influence society? What issues and trends in society influence the ads we produce?

 

As in your previous essay, keep in mind that though your evidence provides the foundation for your work, the purpose of your essay is to explore the meaning of your idea. In this essay especially, keep in mind that you are making a POINT about the ads you analyze. This is also known as having an argument or thesis. Even if you use outside evidence, keep your own voice and your own thinking front-and-center.

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