If I have a website that sells running shoes, I should map the keyword phrase “Asics Gel Kayano 20” to

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1    If I have a website that sells running shoes, I should map the keyword phrase “Asics Gel Kayano 20” to
     the homepage
 a category page
 a sub-category page
 a product page

2    As compared to fat head keyword phrases, long-tail keyword phrases typically
     receive lower volume of searches
 are longer (have more words)
 are more plentiful (there are more of them)
 all of the above

3    A brand new website should NOT choose target keyword phrases based on
     relevance
 traffic
 competition
 current ranking

4    Nowadays, search engines determine our website’s quality based on
     external links to our site
 search engine users’ behavior toward our webpages from the SERP (search engine results page)
 spelling and grammar on our site
 all of the above

5    Black hat SEO is any practice that
     is no longer used by web developers
 search engines frown upon
 works
 improves search engine rankings

6    SEO stands for
     Site Experience Optimization
 Search Engine Obligation
 Site Enhancement Obligation
 Search Engine Optimization

7    The title tag of a web page appears
     at the top of the browser
 on the SERP (search engine results page)
 both a and b
 none of the above

8    Which header tag is the largest?
     Header 1 (‹h1›)
 Header 2 (‹h2›)
 Header 5 (‹h5›)
 Header 7 (‹h7›)

9    My chosen keyword phrase for a page should make up __ to __ % of the page’s content.
     1, 1.5
 3, 5
 5, 10
 10, 20

10    Alt text is
     the text of a link
 the text that appears if an image does not download from the server
 both a and b
 none of the above

11    We can influence our click-through rate on the SERP through
    the title tag
 the meta description
 both a and b
 none of the above

12    Ideally, we should never add content to our site.
     True
 False

13    A reliable way to increase our rankings is to create multiple copies of our site at different URLs.
     True
 False

14    Why does having too much advertising space damage our search rankings?
     It diminishes the value of external links to our site.
 Search engines consider a site with lots of advertising space to be lower quality.
 both a and b
 none of the above

15    If I think my website is being punished for engaging in black hat SEO tactics, I should
     use less detectable black hat SEO tactics
 choose new keywords to target
 improve the site’s XML sitemap
 immediately fix any pages using these tactics



    • 9 years ago
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