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Task Name:Phase 1 Individual Project
Deliverable Length:5–6 content slides, in addition to a title and reference slide(s) for a total minimum of 8 slides
Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

For your Key Assignment, you will research and follow your favorite brand or store. You will also choose a product to follow throughout this session.

The final Key Assignment that is due in Phase 5 will be a Customer Satisfaction and Product Guarantee Plan. The required Key Assignment sections are the following:

  • Section I: Company and Brand Information
  • Section II: Product Pitch Script
    • This section will optimize the perfect pitch for selling your brand. Include features and benefits of the product.
  • Section III: Cross-Selling and Promotional Opportunities
    • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle to build brand awareness and loyalty.
    • Develop 1 promotional campaign for selling these complementing products.
  • Section IV: The Product Promise and Guarantee

The project deliverables for Section I are as follows:

  • Visit your favorite store where your product is distributed, either a brick-and-mortar (BAM) store or virtual store.
    • Study the store and the product’s return policy.
  • Develop a brief PowerPoint presentation identifying the company, the brand you selected, and your store’s customer service policy. 
    • Find a competitor, and analyze its policy. What are some of the similarities and differences?

The requirements for your PowerPoint presentation are as follows:

  • 100–150 words of speaker notes per slide
  • Title and reference slides (2 slides)
  • Specifics and explanation of store customer service and product policies for each store (2–3 slides)
  • Comparison of the 2 policies (3–4 slides)
    • 1 positive aspect about both policies
    • 1 negative aspect about both policies
    • 1 way you would update or change the policy for today’s customer, and why you would choose to make that change

    Objective:

  • Discuss the psychological and sociological contexts of sales and advertising.
    • 7 years ago
    • 5
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