How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a...

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How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is to receive no promotion other than what the retailer will give it, and the product will be offered at a competitive price. Assume the new diaper’s name will not be associated with other known products.

    • Posted: 5 years ago
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    • 1. How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is …