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Use the same product and organization you identified in your Week 3 Strategy and Positioning Paper.

Transamerica Visa Card is the product I am using.

Write a 400- to 700-word paper that includes:

•The packaging you will use for your product or service and how it will add value

Include at least two sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Format your paper consistent with APA guidelines.

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