Healthcare Marketing and Strategy*****Already A++ Rated Tutorial*****Use as Guide Paper*****

profileSmart Study
 (Not rated)
 (Not rated)
Chat

Assignment 2: Organizational Strategy

A county health department wants to increase the number of Medicaid beneficiaries that participate in prenatal care. It knows that only 40 percent of the expectant mothers eligible for prenatal care fully use the benefit. Many of these target customers make only one or two prenatal visits and then drop out of the program. Most of these women visit the emergency room if they have problems during pregnancy, and also come to the emergency room when they are in labor.

In 5- to 6-pages: 

  1. Define at least four questions you would need to ask in order to write a SWOT analysis.
  2. Write vision and mission statements for the county health department that provides services to pregnant women.
  3. Write at least four objectives for the department. In your objectives, try to address the problem presented in the scenario.

By Tuesday, June 27, 2017, submit your analysis to the W3: Assignment 2 Dropbox.

Save your document as SUO_HCM3006_W3_A2_LastName_FirstInitial.doc.

Assignment 2 Grading Criteria Maximum Points
Wrote four questions for the scenario that you would need to write a SWOT analysis. Provided at least one supporting reason for each question.
30
Wrote a vision statement for the county health department.
35
Wrote a mission statement for the county health department.
35
Wrote at least four objectives for the department. 
25
Provided justification for each objective.
35

Writing Components:

Organization (10)

Style (10)

Usage and Mechanics (10)

APA Elements (10)

40
Total 
200
    • 7 years ago
    Healthcare Marketing and Strategy*****Already A++ Rated Tutorial*****Use as Guide Paper*****
    NOT RATED

    Purchase the answer to view it

    blurred-text
    • attachment
      healthcare_marketing_and_strategy.docx