Global marketing discussion.

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Background:

In emerging markets such as India, consumers shop far more frequently than in most Western countries –often on a daily basis.  As a result, consumers there have many more opportunities to switch brands.  What does this buying behavior imply in terms of communication approaches?  In situations where a foreign firm such as Unilever or Colgate tries to foster repeat purchase and brand loyalty, what strategies or actions can the firm take?

 

200 words. Discussion. 

 

 

    • 8 years ago
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