frank hopkins

profileiliya2003
  • Week 10 Scenario
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    In these scenarios we will be helping a new intern at the electronics company Golds Reling, Inc. as she works with the marketing team to launch a new product.
     
    The Week 10 Scenario covers the following topics:
     
    • Creating Future Marketing Strategies and Plans for Sustainability of the New Product Launch
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    • "Marketing Strategy"  Please respond to the following:

      • Question 1 * From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.


       

      • Question 2 Imagine that you are about to launch a social networking site. Discuss what target market your social media site will cater to.  Discuss how you will create a marketing strategy to entice them to join your site. Determine the approach you will use going to measure success. Provide a rationale for your response.
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    • 8 years ago
    • 5
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