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WEEK 4

Please define each term, study and know for WEEK 4 

 

Consumer behavior

Consumption

Consumer Behavior Model = Acquiring, Using and discarding products – Demographic Segmentation

Deprived Consumer

Disposable income

Fashion Cycle

Fashion Innovators

Fashion Laggers

Fashion Leaders

Gender

Geographic Segmentation

Hierarchy of Need Theory

Impulse buying

Late Majority

Mass Market

Median Income

Niche Market

Race

Target Market

Targeting relating it to Fashion

Then be able to answer this question –

How are global consumers different and similar to one another?

    • Posted: 5 years ago
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