III_XXII_MMIX bought 24 out of 25 answered question(s)
1) For your first topic in this conference, I would like for you to briefly review either your personal experiences and/or the financial literature to identify and present a description of one actual capital project/product failure and the reasons attributed to the failure. For those of you who do not have personal experiences the following are some illustrated examples of failed projects/products over the last 50 years you may want to look up and consider: -New Coke,- The Iridium Satellite Communication,- the Edsel automobile, Beta (vs. VHS), the Concord SST, and various Dot Coms. Feel free to research others.
In your response please provide financial information regarding the project (what is available): initial outlay, projected cash flows, final dollar losses.
Remember this is a one to two paragraph exercise - do not go overboard - a few hours research and summation are all that’s required. I am interested only in your short, concise description of the project and the major reasons you believe it failed.
2) Synthesize your one-paragraph position on what 3-5 specific factors you believe most likely to contribute to capital project analysis failure.
xx 11th xxxxx 1985, xxx Coca-Cola Company announced xxxxxxxxxx xxx existing xxxx drink coca-cola to xxxxxxxxx a xxx xxxxx xxxxx New Coke xx xxxxx xxx the xxxxxxxxxx competition xxxx xxxxxx xxxx the new Coke xxxxxxxx xxx xxxxxxx xxxxxxxxx 200 xxx xxxxx tests at x cost of x x million across consumers to get their opinion. xxx results xxxx xxxxxxxx since xxx new xxxxx xxx xxxxxxxx taste. xxx xxxx was xxxx introduced xxx the xxxxxxxx xxxxxxxxx xxxxxxxx off the market. This xxx been referred xx xx ‘xxx xxxxxxx marketing xxxxxxx xx all times”. xxxxxxxxx boycotted xxx New Coke xxx decided xx shift their preference xx xxxxx xxxxx xxxxxxxx the xxxxxx xxxxx xx the Coca- xxxx xxxxxxx xx their xxxxxxxx On xxxx July xxxxx xxx company announced xxxxxxxxxxxxxx of the xxxxxxxx xxxxxx the xxxxx Cola xxxxxxxx An xxxxxxxxx $ xx xxxxxxx concentrate xx xxx New Coke was left xx the company’s shelves. (Hays,
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