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bonw.mxnzskStrategies and goals developed for a company's advertising and website are outgrowths of the company's overall strategies and goals. For example, if the company has a goal of launching a new product, then advertising and website plans must incorporate this company goal.
The activities needed to accomplish desired goals have an easier path to successful execution if a company goes through the process of planning.
All work done in the Course Project thus far can be used to develop advertising and website plans.
Using the templates listed below, complete plans for your Course Project's advertising campaign and website creation.
- TEMPLATE: Advertising Creative Brief
- TEMPLATE: Website Planner
- Website types: new website, website improvements, blog, landing page, microsite, Facebook page, Pinterest page, other social page, etc.
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- advertising_creative_brief_1.docx
- website_planner-1.docx
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