Faced with declining attendance (subscription and single ticket), a large deficit and a "sluggish" economy, you along with three executives...

profileKMKcho

Faced with declining attendance (subscription and single ticket), a large deficit and a "sluggish" economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey. NOTE: Background information and Survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra. Download the You Decide Vancouver Symphony Orchestra.pdf and the VSO RESPONDENT PROFILE BY SUBSCRIBER STATUS.docx files from Doc Sharing. Your Assignment You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining four months of the season. Write a three to five page Report to the Board of Directors addressing the following questions: What management questions you are hoping to resolve and how did the data help? What decisions did you make? What are the strengths and weaknesses of this market research project? What trade-offs have been made? Explain any sampling bias? What issues would you address in future surveys and studies?

  • 9 years ago
  • 10
Answer(1)

Purchase the answer to view it

blurred-text
NOT RATED
  • attachment
    the_marketing_research_presentation_project_provides_you_with_a_hands-on_opportunity_to_work_through_various_phases_of_a_marketing_research_project._the_project_is_divided_into_separate.docx
Bids(0)