In order to develop effective strategies, it is critical to understand the marketplace environment. Explore the relationship between marketplace positioning based on environmental factors.

 

 

 

Strategy audit for a selected organization. In assignment 2 (Market Position Analysis) , you selected (McDonald’s) for your course project activities and completed a market position analysis for your organization.

 

 

 

This assignment, conduct a comprehensive external environmental scan of McDonald’s, including a five forces analysis, to identify the relevant trends that pose opportunities or threats to your business. These will serve as inputs for a final strengths, weaknesses, opportunities, and threats (SWOT) analysis that will be due at a later date.

 

 

 

There are many elements that can go into an environmental scan, and your analysis will depend on the nature of your business unit, product portfolio, target market, and other factors related to the scope of your business.

 

 

 

Your environmental scan should include some or all of the following elements:

 

 

 

  • Economic factors and trends

  • Political factors and trends

  • Regulatory and legal factors and trends

  • Societal factors and trends

  • Technological factors and trends

  • Geographic factors and trends

  • Porter’s five forces that consists of the following aspects:

    • Threat of new competition

    • Threat of substitute products or services

    • Bargaining power of customers (buyers)

    • Bargaining power of suppliers

    • Intensity of competitive/industry rivalry

       

      Although your analysis will be tailored to your specific business, be sure to cover the following:

       

 

  • A thorough five forces analysis of your industry

  • The key factors and trends in any other areas affecting your industry

  • A preliminary classification of the external factors and trends as either opportunities or threats which will be the inputs for the final SWOT analysis

     

    Write a 4-page report in Word format. Apply APA standards to citation of sources.

     

     

     

 

Grading Criteria

 

 

Conduct a Five-Forces analysis of your industry.

 

 

Summarize the key factors and trends in any other areas affecting your industry

 

 

Create a preliminary classification of the external factors and trends as either Opportunities or Threats (inputs into a SWOT) analysis

 

 

Proper grammar and mechanics, Apply APA standard to citation of sources.

 

 

 

 

 

 

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