1.Would you agree with someone who said that a Situation Analysis is not particularly useful since all competitors in a given product market analyze the same set of data and reach the same conclusions? Why or why not?


2.Companies price their products at different levels. Some are positioned as "price" products while others take on a position of "luxury goods". Discuss how the price positioning of a product or brand leads to different strategies for each of the other marketing mix variables: product, place/distribution, and promotion.


3.Focus group research is frequently used by advertising agencies. Discuss why the use of this research technique can lead to erroneous generalizations about the attitudes and opinions of a target market/audience.



    • 7 years ago
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