Executive Summary
Guest-78867This week you will submit for review and approval your idea for the product or service you plan to market, and prepare an Executive Summary - an overview giving a brief description of the product or service to be addressed in the full Plan, its background, purpose, intended goal, marketplace, marketing/promotional ideas, financing/financial goals, etc. As described in the Week 2 Introduction, the Executive Summary is the beginning part of the final Marketing Plan that entices the reader to continue on and read the full, detailed Plan. Sources for research are provided in the Course Documents folder in Blackboard.
Prepare a document using MS Word and Times New Roman, 12-point, single-spaced and submit via Blackboard. If you care to submit a brief description or some background information about the product or service separate from the Executive Summary itself (separate paragraph, page, attachment, etc.) that's fine...especially if you feel it would help provide a better frame of reference about your selected topic from which to review the Executive Summary (and ultimately the final Plan). Samples of an Executive Summary/Overview are included in the sample marketing plan documents in the Blackboard Course Documents folder and in the textbook.
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