For Exceptional Proff Only


For this week, our discussion board is staying with our chapter on perceptions. We discussed two attribution mistakes that we make:

Self-serving bias and fundamental attribution error.

For this week, I would like for you to discuss what each mean and how we, as communicators, can do our best to not make these mistakes.


 Remember: with Your initial post should be at least 100 words 2 Responses being 50 words each. Also, please remember to not post all in the same day.



For exsampl :


Self-serving bias is when we automatically think any kind of success is because of a constant behavior or trait we possess.  On the flip side, we often claim to not understand how we failed, because of a constant behavior or trait.  For example, if I were to pass a quiz in class I might attribute that success to my natural intelligence.  In order to limit self-serving bias, a person should not automatically give themselves all of the credit for a success.


Fundamental attribution error comes into communication when we assume that a person who was rude to us is rude to everyone all the time.  Our first impressions of a person are only formed from what happened in the moment of meeting the other person.  However, a person who is rude may be having a rough or stressful day.  To keep from making this mistake, we must take into consideration of outside forces acting upon a persons character. 




Self-serving bias comes from us being able to blame ourselves for our successes, but turn around and blame others for our failures. For example, when a store has high sales, inventory is great and no profit loss is in sight, the store manager takes credit for his/her superior leadership. However, if sales are down and the store is seeing red, maybe because of a severe storm, the manager contributes the failure to his/her associates misdoings. It's sad to think thats the case, but it happens quite frequently.

When we contribute internal behaviors to how someone acts versus external causes, that is fundamental attribution error. It's basically making an assumption to why. For example, living in Jonesboro I've seen my share of craziness on the roads. If someone were to slowly move over into my lane without a signal, 9 times out of 10 I'm going to honk at them and they are a terrible driver and some other words. However, they may not be the case. They may have been sliding over to miss something in the road that I didn't see or may have been temporarily blinded by the sun.




    • 4 years ago
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