Exam Questions
raa.o(15) To what degree do you think the creativity of a firm is a function of the creativity of individuals, versus structure, routines, incentives, and culture of the firm? Discuss an example firm that does a great job of nurturing and leveraging the creativity of individuals.
(10) What measure is used by industry to evaluate an organization’s success in innovation? What is a weakness of this measure?
(15) Using the pharmaceutical industry as an example, why do so many innovation projects (new drugs) fail to generate an economic return? (Innovation funnel)
(20) Give an example of how hiring a product to do a job provides insight into product or process innovation. (Don’t use a food example or one directly descended from Christensen’s milkshake example.)
(20) Give an example of lessons learned about the innovation process of a company from one of the presentations or one of the videos we have watched in class. Focus on the innovation process, not the innovative product.
(20) Give a different example of lessons learned about the innovation process of a company from one of the presentations or one of the videos we have watched in class. Focus on the innovation process, not the innovative product.
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