Evaluation and Control of Maternity Sports Tops

'm working on product developing new "Maternity sports tops" I'm doing this as a company Adidas that is already established and licensed to sell. this a group work my part is number7 which will be in the "Marketing Plan Outline" file and i will post it in here as well. please check on that i upload and let me know if yo have any Q. my part is:7.Evaluation and Control a. Formal controls b. Informal controls c. Implementation schedule and timeline d. Marketing audit

last time i did it here for the outline and here what you guys send to me:

VII. Evaluation and Control

A. Formal controls

1. Formal controls entail the process, input and output controls 

that will be put in place to achieve the goal of the organization. The 

company will get finances from reliable sources, perform constant 

research and development, and put in place a formal human resource 

department. Through this, the business will be in a position to 

leverage its activities and meet the demands of the market. Cognizant 

of the fact that the human resources cannot function without proper 

briefing of the goals and the mission of the company, the management 

will conduct training and development of the employees. The training 

will cover areas such as compensation strategies, the mode of 

communication, which will be utilized in the business, and the chain 

of command that will be followed. A comprehensive product appraisal 

will be done to determine the reception of the products in the market.
B. Informal controls

1. Observation and interviews will be used in this process. This 

control technique will be used to define the efficiency of training and 

development of employees. Some of the attributes that will be looked 

into include cultural changes, social control, and self-control of the 

employees. The change in these attributes will determine whether the 

marketing plan was a success or not.

C. Implementation schedule and timeline

1. This is the general plan of time during the entire marketing 

process. The schedule will cover the time taken for value addition of 

the products, the time taken in pricing, distribution and marketing 

communication. The product activities, as well as, the IMC activities 

will take the longest time, as they are the most critical activities in the 

chain.

D. Marketing audit

1. Marketing audit entails the monitoring of activities to ascertain 

that they met the goals of the organization. The organization will

ensure that a longer time is given to marketing of the product to be 

able to reach to a wider area. Internal, as well as, external audits will

be conducted. Experts within the organization, who have a proven 

knowledge in auditing, will do the internal audit. Qualified and 

certified auditors will do external auditing. The auditing process will

determine whether the marketing process was a success or not, and 

will suggest the necessary measures so as not to fail again.
(AND THAT WASN'T GOOD ENOUGH THAT MY PROFFSORE DIDN;T LIKE THE WORK HOW EVER I'M DOING MY THIS FOR MY FINAL DRAFT WORK GOOD ON THAT AND BRING IT ALONG WITH statistics AND NUMBERS PLEASE)
NOTE THAT IF THE WORK WILL BE WITH NO GOOD statistics INFORMATION OR NUMBERS I WONT ACCEPT IT.

  • Posted: 5 years ago
Evaluation and Control of Maternity Sports Tops

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