Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, the timing of the launch phase, and key buying behaviors.

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Develop a 1,400-word Communication Plan including the following:

  • Discuss the marketing communication channels available for the domestic and international markets.
  • Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.
  • Select the communication channel that is best for marketing your product or service in the domestic and international markets.
  • Discuss the reach of each communication channel.

Team, the channel list is comprised of the communications platforms I intend to use

for the book, they work within the narrative of the Communications Plan

Channel List:

 

§  Sales Promotion (Sampling),

§  Events and Experience (Arts, i.e. book signings and similar events),

§  Public Relations and Publicity (Press kits, Seminars/Book signing events),

§  Online and Social Media Marketing (Web sites, e-mail, Search and Display ads), Best for marketing domestic and international!

§  Mobile Marketing (online marketing, social media marketing),

§  Direct and Database Marketing (E-shopping)

 

 

 

 

 

300 words response to: Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.

 

  • 8 years ago
  • 10
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