Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, the timing of the launch phase, and key buying behaviors.
vatopballaDevelop a 1,400-word Communication Plan including the following:
- Discuss the marketing communication channels available for the domestic and international markets.
- Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.
- Select the communication channel that is best for marketing your product or service in the domestic and international markets.
- Discuss the reach of each communication channel.
Team, the channel list is comprised of the communications platforms I intend to use
for the book, they work within the narrative of the Communications Plan
Channel List:
§ Sales Promotion (Sampling),
§ Events and Experience (Arts, i.e. book signings and similar events),
§ Public Relations and Publicity (Press kits, Seminars/Book signing events),
§ Online and Social Media Marketing (Web sites, e-mail, Search and Display ads), Best for marketing domestic and international!
§ Mobile Marketing (online marketing, social media marketing),
§ Direct and Database Marketing (E-shopping)
300 words response to: Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.
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